Everyone starts blogs, enthusiastically putting together favourite recipes and sharing their knowledge about local history. We all know what happens next, don’t we?
Ideas run dry, time is short and the blog quickly becomes a millstone around your neck. If your blog is a personal affair then this isn’t so bad, the web is full of these ghost sites, just sailing on waiting for the captain to return. But if your blog is a business blog, then this is another matter entirely; a neglected website gives a poor impression to your customers and has the potential to negatively impact your business.